SIX AMAZING BRANDS | ONE FAMILY
The collective is able to provide a cohesive feel to retail planning. Brands within the collective have been created to represent a diverse demographic of consumer, price point, lifestyle and age.
Current trends and technology are all taken into consideration when putting together the LaDove Brand Collective.
Consumer price ranges from $14.99 to $40.00, offering high quality hair and body products with consistent results to each category.
Lifestyle offerings range from the Brit-cool vibe of London Fashion Week to the indie-natural client looking for something green, the funky millennial influencer, or that customer seeking a luxury/celebrity experience.
BENEFITS OF THE COLLECTIVE
-Cohesive look and feel to your retail experience.
-Education is easy as we can cover multi brands and teach points difference between brands.
-Pre-plan with multi brands for your theme promotional months.
-Create custom promos and deals to drive sales and activities.
-Balance categories to create balanced movement (wash and care to fixatives).
-Savings with shipping and freight costs.
-Dealing with one team to plan and servicing your account for several brands.
-Ability to create and introduce cutting edge innovation before the trend, creating the trends.